https://www.hbadri.com/home-1 daily 1.0 2024-07-16 https://www.hbadri.com/home-1/mccafe monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684861646-RV9MMBB49E0JI5Y9LTLZ/image-asset.jpeg Home Website Visual Content Creative development for campaign visuals used throughout the McDonald’s McCafé website. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685028883-VYQZRN2R1FILEB7U5MEM/image-asset.jpeg Home Shot by Craig Cutler, heroic product shots look stunning under his masterful vision and lighting. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685440777-95MC3GLDNTV9S6WVAL1L/HBadri_McCafe_11.jpg Home Beans falling shot around 2,500 fps to capture as much detail as possible for slow motion replay. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684781024-0HZNDOA4GC85JRUCL9EA/HBadri_McCafe_2.jpg Home Outdoor Media Created design standards for outdoor layout, which circulated nationwide on Coca-Cola’s OOH billboard network. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561690482006-Z7F7DN3GLIJLQAH4SDVX/HBadri_McCafe_1.jpg Home Campaign Visuals Provided art direction at photo shoot with fashion still life photographer, Craig Cutler. Beautiful product shots with dynamic flavor cues create iconic campaign visuals. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684879772-FXZZSGDHRKLKNCHDH3GY/HBadri_McCafe_5.jpg Home Print Ads Created layouts for the iconic ads featured in US Weekly, People, and other mainstream publications. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/51aa8ddc-b388-4336-a930-a4ef1b5f0fe1/HBadri_McCafe_Vid2.gif Home TV Spot Provided art direction at video shoot featuring director, Will van der Vlugt. Using a Phantom 25,000 fps camera, the campaign showcased a series of ingredient interacting with hero product shots. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684985172-625L6FCB7MSAGWO3PEMI/HBadri_McCafe_7.jpg Home The team on location in Miami for the lifestyle portion of the video shoot. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684943683-9ZITW4RKPQCLX44QC8M4/HBadri_McCafe_6.jpg Home Point of Sale Created layouts used throughout various POS/retail locations. https://www.hbadri.com/home-1/gaggenau monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684478160-W1J9H8TH1RKAYSLRYDUT/HBadri_Gaggenau_6.jpg Home Interactive Design Worked closely with the interactive team to create various assets used in the microsite. Site extends the brand experience with event highlights, product information, videos and other regional events. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/efa0200b-f6b2-493c-a77c-cdb5d9dfcf6c/HBadri_Gaggenau_GIF2.gif Home The Sensorial Experience From cocktail hour, a mirrored waterfall entrance welcomed guests into the Black Forest experience. We worked with set designer Stefan Beckman to create the fully immersive experience. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684311932-2H2B2HPP2BGFFJ46SFPW/HBadri_Gaggenau_1.jpg Home The Creative Vision Worked closely with Chad Farmer, Executive Creative Director, to help create the vision for Restaurant 1683. An immersive culinary experience set deep in the heart of the Black Forest with sounds of nature, lighting effects, foliage, trees, mist, waterfalls. Once the vision was created and rendered, we worked directly with the Gaggenau architectural team, along with fashion set designer, Stefan Beckman, to bring this vision to life. Stefan was able to complete this project before returning to Paris for Fashion Week. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684426334-IMXK79Q9YDABRYIQOVJ0/HBadri_Gaggenau_4.jpg Home Chef Partnership Three Michelin Star Chef, Daniel Humm, also named The World’s Best chef in North America 2017 by World’s 50 Best, prepared meals table-side. Chef was able to interact with each guest as they watched him create masterpieces using Gaggenau appliances. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684505084-UUA09RABD2FCK9MNR725/HBadri_Gaggenau_7.jpg Home Premium Invitation Representing Gaggenau’s 336-year heritage. Worked closely with Executive Creative Director to create his vision. A hand-forged nail crafted into a corkscrew, delivered in a premium soft-touch box, inviting guests to experience Restaurant 1683. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684684559-W0XITBU3K60L1HHYN2RQ/HBadriGaggenau9.jpg Home Hand-forged iron nails with a wooden peg handle make a premium wine corkscrew invitation gift. Custom-designed black matches and matchbox. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684605106-LXFKRR7J1WWUA94BJTME/HBadriGaggenau7.jpg Home Print Ads Designed ads and advertorials featured in Wallpaper, Architectural Digest, T-Magazine, New Yorker, along with other architectural and high-end culinary publications. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684571447-GH72WTRS3JAP8HM1FFGN/HBadriGaggenau6.jpg Home Films Worked closely with Creative Director to provide assets for video series featuring exclusive interviews with Three Michelin Star Chef Daniel Humm, timelapse footage, inspiration for the event, architect interviews and event footage. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/c110b9c3-de64-43e3-8bec-dc1a95a361b7/Gestalt_CaseStudies_CollateralDesign.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684646291-B6IBYWSY3BRSNQ6NT63E/HBadriGaggenau8.jpg Home Premium announcement card printed on soft touch card stock and foil print. Delivered in custom wax-sealed envelope. Custom-designed leather cuff doubled as a napkin ring that guests could wear and take home. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/25c7ac95-da0d-43fa-be39-47beb67dd602/Gestalt_HB.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561684455775-IHG6DX10DMNTPK217EVU/HBadri_Gaggenau_5.jpg Home Collateral Design Concepted and designed each collateral piece for the brand launch. Custom soft touch gift bags with foil-printed branding. Long stem matches with black sulfur tips. Custom designed leather cuffs also doubled as napkin holders. Designed custom leather aprons. Gaggenau 1683 iron nails hand-forged to created a corkscrew invitation gift. Wooden menus with leather straps and 1683 nail heads. Leather cocktail menus. Soft touch black table setting with foil branding and metallic ink. https://www.hbadri.com/home-1/chosenfoods monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1fa635f9-0133-4e49-9cdd-b43beaa74ce1/HBadri_Chosen3.jpg Home - Make it stand out Trade Show Booth Design Concept In order to properly launch new Chosen brand, we created this design concept for their trade booth featured in various industry trade shows. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/33179e53-db78-4c5e-bccb-5163936377b3/HBadri_Chosen2.jpg Home - Make it stand out Logo Design We created a logo that felt graphic and handmade to communicate the natural and healthy attributes of the Chosen Foods overall essence and brand. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/50f0274e-0e79-4896-9781-868458981d1c/HBadri_Chosen4.jpg Home - Make it stand out Product Extension Line Packaging Design Due to the success of the overall Chosen Foods brand, we were also tasked with creating a packaging system for their Oi! brand extension which rolled out into stores nationwide. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1e624f7f-c467-4833-ac92-b4d5a8028ca0/HBadri_Chosen1.jpg Home - Make it stand out Packaging Design Worked closely with Chad Farmer, Executive Creative Director and Jenny Bowers, Illustrator to create the iconic award-winning packaging system and overall brand design which is featured throughout all the Chosen Foods communication channels and website. https://www.hbadri.com/home-1/grandmarnier monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/ddf88d4b-651f-4f63-a530-95ab2be2e021/Hbadri_GrandMarnierPrint.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1f26c043-1820-41b2-b8ba-5f526298b30c/Hbadri_GrandMarnierPrint.jpg Home - Make it stand out Print Ads Designed ads and advertorials featured in Wallpaper, Architectural Digest, T-Magazine, New Yorker, along with other architectural and high-end culinary publications. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/bf44afc1-095c-4ee6-b454-cb90df6ab079/Hbadri_GrandMarnierPackaging.jpg Home - Make it stand out Limited Edition Packaging Design Worked closely with the ECD to concept and develop designs for the Grand Marnier Limited Release/Limited Edition bottles https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/67bfeda6-ede6-4ac9-9f98-7ce103529582/Hbadri_GrandMarnierTV2.jpg Home - Make it stand out TV/Video Worked closely with the Creative Director to concept and lay out storyboards which brought the campaign to life in a cinematic way https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/546f84b7-e75f-45c4-ac61-cedc0076318b/Hbadri_GrandMarnierOOH.jpg Home - Make it stand out OOH Designed various out of home layouts featured in key markets, including the Grand Central Station complete takeover https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/069df6c0-d8c9-45a3-afb3-8c7f3a37e6ef/Hbadri_GrandMarnierPrintHero.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hbadri.com/home-1/physiciansformula monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685734121-EF9TINY2PPXZUB9R3PMI/HBadri_PhysiciansFormula_5.jpg Home BTS Film Created and developed the concept for Follow the Model. A docu-style series featuring talent shot in campaign photography (and the days leading up to the photo shoot). https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685871118-U514K73XOBCHA3EIHDTC/HBadri_PhysiciansFormula_8.jpg Home Created the original concept for a water-proof beauty line… so… we dipped the products in water. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685594547-R7610U2H4O9FJ8FJZMAO/HBadri_PhysiciansFormula_1.jpg Home Campaign Visuals Talent shot by fashion photographer, Terry Richardson. Still life shot by photographer, Kenji Toma. Created original concepts and provided art direction at photo shoots for the various product innovations and health benefits. Layouts used in print media, digital/interactive, POS and OOH. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685842177-34FSTTLQGDWCX4QIY7MQ/image-asset.jpeg Home Point of Sale Captured assets and created layouts used at POS. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685712305-NLDM84O33KW478O29W4L/image-asset.jpeg Home Website Design Provided art direction and assets used in e-commerce website redesign. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685786436-IY5OPPSRC9S1TUXTQBIR/HBadri_PhysiciansFormula_7.jpg Home Original Still Life Concepts Developed concepts and art directed photo shoots to create the iconic still life campaign imagery. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685759802-N7KKA4MWYO3SKUQ5TINM/HBadri_PhysiciansFormula_6.jpg Home Outdoor Media Captured assets and created layouts for outdoor media. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685813694-KV4KTVSG0CHX3T90OBZI/HBadri_PhysiciansFormula_7b.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685663050-HA5QAYQ6C0335FZ2MXRZ/HBadri_PhysiciansFormula_2.jpg Home Print Created layout based on a modern and minimalist Swiss design aesthetic. While the photography would showcase the brand’s Glamour, the grid-design layout would communicate the Healthy. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685895770-XZSC5FG1TEPYR0J6EQ1Q/HBadri_PhysiciansFormula_9.jpg Home Kenji Toma recreates compositions inspired by original concepts in photo comps. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561685691248-CKVM34BHST7H6G9ICROW/HBadri_PhysiciansFormula_3.jpg Home Product Photography Provided art direction at photo shoots to capture products in the most stunning and beautiful way. Photography used across various media from POS, Print, and digital/interactive. https://www.hbadri.com/home-1/primal monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175523886-WW9QR2EVD3KC4C1LS5VW/image-asset.jpeg Home Costumes were sourced from a Hollywood movie prop facility. Astronaut costume was a 1968 vintage sci-fi film replica. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175550255-Z7RK6CN0YGQQ7EYLL1JI/HBadri_Primal_6b.jpg Home Monkeying around. Gorilla suit was a Hollywood prop and featured animatronic facial expressions for a realistic appearance. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175801309-IOADOWFS0GT6GI1YXQGA/HBadri_Primal_1.jpg Home Packaging Design Created packaging system to be implemented at point of sale. Compostable card stock, plant-based plastics, soy inks—All integrated into a Swiss minimalist design for a premium eco-conscious offering that consumers could feel good about. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175821304-HXQBUGSA43122KD4Q93E/HBadri_Primal_2.jpg Home Campaign Imagery Fun demo’s showcased product and attributes in an over-the-top series of tests in a seamless facility. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/11cd8242-7cd2-46d4-9324-861b44aefc46/Hbadri_Primal_Hero.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175459895-8MH95NKLQYEEG2R58GOX/HBadri_Primal_4.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1562175431158-0EKXN0QO82MGK6ZNVLIZ/image-asset.jpeg Home Product Photo Shoot Art directed campaign and product photo shoots. Styling was raw and undone to showcase product quality and fabric detail. https://www.hbadri.com/home-1/packaging monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/3df16311-c0dc-4f86-944c-ca577be2e2e7/HBadri_Packaging_BestDay.gif Home Best Day Brewing For The Gestalt Agency A quickly growing category, Non-Alcoholic Beer! Created packaging designs for the brand’s latest and seasonal product offerings. See them in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/b759a788-bb0d-4f6c-91b5-a201901487f0/HBadri_Packaging_4b.jpg Home - Make it stand out Fuze Tea/The Coca-Cola Company For The Lambesis Agency Worked with Chad Farmer, Executive Creative Director, to develop the vibrant design for the flavor forward Fuze beverage line. Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Jami Glassman, Art Buying / Michael Hayes, Director Production. Ingredient Photography: Craig Cutler. Product Photography: William Abranowicz. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/06df365c-2b6a-408d-81b9-3c9051d675af/HBadri_Packaging_5.jpg Home - Make it stand out Mamma Chia For the Gestalt Agency Worked closely with Chad Farmer, Executive Creative Director and Amanda Houston, Illustrator to create various artwork and designs for the entire Mamma Chia brand refresh. We were tasked with updating the brand in order to stand out on a competitive shelf space while promoting a feel good positivity. See it in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager. Illustration: Amanda Houston. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/471e7c25-79e1-4c26-9723-e90c15ba08ec/HBadri_Chosen1.jpg Home - Make it stand out Chosen Foods For the Gestalt Agency Worked closely with Chad Farmer, Executive Creative Director and Jenny Bowers, Illustrator to create the iconic award-winning packaging system and overall brand design which is featured throughout all the Chosen Foods communication channels and website. Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Jami Glassman, Art Buying. Artwork: Jenny Bowers. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/43a51dc7-d72f-4521-9f8e-6705bc856386/HBadri_Packaging_9.jpg Home - Make it stand out Bhu Foods For the Gestalt Agency Worked closely with Chad Farmer, Executive Creative Director and Amanda Houston, Illustrator to create various artwork and designs for the entire Bhu Foods brand refresh. We were tasked with updating the brand in order to stand out on a competitive shelf space while promoting a feel good positivity. See it in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager. Illustration: Amanda Houston. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/c162a7e9-e09a-4721-9829-494be77fbebc/HBadri_Packaging_10.jpg Home - Make it stand out Luna Grill For the Gestalt Agency Worked closely with the Luna Grill client to create a full packaging system for their to-go orders. We were able to compliment the delicious meals while capturing the feeling of the sunny Mediterranean through iconic hand-painted stripes applied throughout the whole packaging system. See it in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/4b7d20ef-2f2c-4137-8abf-305f76b7e9e0/HBadri_Packaging_7.jpg Home - Make it stand out ActivMend For the Gestalt Agency Developed the packaging design for a new-to-market pain relief system geared towards athletes and sports enthusiasts. See it in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Jami Glassman, Art Buying. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/9437e9a7-4bad-40bb-8c02-aeaac942c122/HBadri_Packaging_8.jpg Home - Make it stand out Primal Apparel For The Lambesis Agency Created packaging system to be implemented at point of sale. Compostable card stock, plant-based plastics, soy inks—All integrated into a Swiss minimalist design for a premium eco-conscious consumers could feel good about. Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Jami Glassman, Art Buying / Michael Hayes, Director Production. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/f61ce34d-7b50-478d-b2f2-8a0a131c660b/HBadri_Packaging_1Alt.jpg Home - Make it stand out Thoughtfully For the Gestalt Agency Worked closely with the Thoughtfully client to create various packaging designs for their multiple product lines. See them in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/92fe60b0-68e0-43e9-aaba-dda5e661437d/HBadri_Elemental_2.jpg Home - Make it stand out Elemental Superfoods For The Lambesis Agency and the Gestalt Agency Worked with Chad Farmer, Executive Creative Director, to develop the design for a premium product to stand out on shelving in a competitive space. Food editorial-style design with striking photography allows Elemental to stand apart from competitors while communicating real ingredients in a delicious way. See them in action! Team: Chad Farmer, Executive Creative Director | Hicham Badri, Creative Director | Shane Fabila, Art Director | Brian Munce, Brand Director | Desirée Perez, Brand Manager | Jami Glassman, Art Buying / Michael Hayes, Director Production. Photography: Dimitri Newman. https://www.hbadri.com/home-1/goldpeak monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563410687438-7Y4X6YJA2O9GSY3PVX0V/HBadri_GP_2.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563410782599-U6RBBFFZPNRMNGWS6D1M/HBadri_GP_4.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563410717101-FDTSPJ0YY3FHFENAH52W/HBadri_GP_3.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563411923372-TQQL173C1VTVQVZN9T55/image-asset.jpeg Home Shooting a rooftop pizza gathering with some close friends. Lots of pizza for lots of various takes. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563412072795-LUA7IOEQ0PUP5309FJP5/HBadri_GP_10.jpg Home Polaroids and notecards for casual wear wardrobe selections for 20+ talent. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563411954212-HB7GDNRL54CAJFDH6YMU/image-asset.jpeg Home Friends/Family gathering at the kitchen table over a meal and tea. A woman pulls over on the side of the road to enjoy her natural surroundings. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563410607578-N6JEH9A61H07ZL27TJH3/HBadri_GP_1.jpg Home TV Spot Provided art direction on-set for the TV spot and worked with Executive Creative Director and Creative Director to flesh out the various vignettes for the spot. https://www.hbadri.com/home-1/fisker monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686206573-5BT0BW8CTQE6S7YH2XWZ/image-asset.jpeg Home Assets Retouching Using photography captured by Miles Aldridge and Anton Watts, retouched assets used in various collateral. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686227518-69F7N2TYY54FKJ1ZBHQO/image-asset.jpeg Home Harrods, London Takeover Created and designed all elements used in Harrods, London sponsored takeover. For 30 days, the Karma was featured throughout the shopping center. Videos, digital media, printed ads/ billboards, lighting and projections, and vehicles were showcased on site. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686170890-MTIXSWG8MMEIR68MQEY5/HBadri_Fisker_3.jpg Home Film Filmed by Academy Award winning cinematographer, Janusz Kaminski, Forces of Nature features the voice of Leonardo DiCaprio. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686266664-ZZZ2U8Q3YHWY40A8705D/HBadri_Fisker_8.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686057176-S5OHERSH27I2Q4452JMN/HBadri_Fisker_1.jpg Home Campaign Visuals Photographed by Anton Watts, the Karma’s design was inspired by nature. The campaign showcased Fisker’s dedication to minimizing the impact on the planet (without sacrificing luxury). https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686248789-RHY9CX406HI05JDMG5WD/image-asset.jpeg Home Used a combination of various Photoshop techniques to create various assets on black background. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686190975-6WW9YRMA3TD15YRZK6CA/image-asset.jpeg Home Print Designed ads placed in various media, including an 8-page feature in Vanity Fair. The campaign demonstrates a commitment to minimizing negative impact on the planet, while not sacrificing luxury. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686146623-78N1N8DEH8IBVPV70T73/image-asset.jpeg Home Collateral Design Created layout for the product brochure featuring product content and campaign photography in a minimalist design. Brochure is printed on soft-touch stock and is available at nationwide dealerships. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686290733-PSAG36PKY57VMZJ3FIAA/image-asset.jpeg Home https://www.hbadri.com/home-1/elemental monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686440213-HPW3OVG3C9WE0UNYE0ZF/image-asset.jpeg Home - ELEMENTAL Captured stunning compositions and ingredients. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/6ddaa8eb-66b7-40d8-96d5-bfd34bf77408/image-asset_Elemental.jpg Home - ELEMENTAL - Make it stand out The creative process https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686344054-N1L5L18HIPVB2O3RIMU3/image-asset.jpeg Home - ELEMENTAL Packaging Design With 6 flavor offerings in single serve packs, developed product system to showcase the premium products. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/6f3fbc38-0a0a-4fe9-a578-22d6f534bb83/HBadri_Elemental_Ingredients.gif Home - ELEMENTAL https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686329430-9O54O1MPO703ZIETOVK0/image-asset.jpeg Home - ELEMENTAL Product Lineup Worked with Chad Farmer, Executive Creative Director, to develop the design for a premium product to stand out on shelving in a competitive space. Food editorial-style design with striking photography allows Elemental to stand apart from competitors while communicating real ingredients in a delicious way. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686420981-BYUINY9ZL6A8WBEYMNXN/image-asset.jpeg Home - ELEMENTAL Literally the last mulberry of the season at time of shoot. Photographer, Dimitri Newman and team were able to secure the precious fruit one day before shooting. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686360723-XYU0IFP5EVZQ06BYP2VU/image-asset.jpeg Home - ELEMENTAL Crumbles Extension Design Designed the Crumbles pack for the highly successful product extension line. https://www.hbadri.com/home-1/yesto monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686667366-5SBGL6X5KODT1OHWBXVI/HBadri_YesTo_6.jpg Home Digital Video Series Created original content for Yes To videos featured in social media and other interactive spaces. The Shaved Head video concept stood out above others as a proclamation of empowerment and self-love. With over 300k views across social channels, the success of the video initiated Yes To’s dedication to this conversation. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686739257-QIXQYF9ZJ7VO99QOYF07/image-asset.jpeg Home In between takes. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686695335-COLRUFZYAMBBRYIY18QY/image-asset.jpeg Home Influencer/Artist Partnerships Art directed photo shoot and video shoot featuring activists using their talents to spread their message of self-love and natural beauty. An artist, a comedian, a dancer—All expressing the importance of natural ingredients in a beauty regimen. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686622122-CHBD2TOFZMX0I04NJGXY/image-asset.jpeg Home Trade Show Booth Design Worked closely with Executive Creative Director and set designers to create the concept design for the Yes To trade show booth. Minimal contemporary design with subtle pops of color compliment the bold and colorful campaign. Videos, interactive demo’s and even a juice bar are highlights at these events. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686716057-4N76YF4O862Z044N8F5Q/HBadri_YesTo_8.jpg Home Concept coming to life. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686602038-MK5YX2ERRF1R8FRKZWTM/image-asset.jpeg Home Website Design Currently in development. Redesigned the Yes To website to feature a more engaging user experience. Created a hub to feature additional content using a better UX experience with the abilities to handle e-commerce potential in the future. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686559496-65LVN4Q6UTQKUM3N1QYF/image-asset.jpeg Home Still Life Campaign Visuals Created original concepts and provided art direction at shoots for the various product innovations. Products feature key ingredients and conceptual still life photography was used to showcase each product and main benefits. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686581676-WSYG7H3CQNXANK4L6YQQ/image-asset.jpeg Home Print Created layouts for ads placed in People, US Weekly, Glamour, Women’s Health, and many other health and beauty publications. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686759466-70318OFCZ29KZA2N4TJ6/image-asset.jpeg Home Post-production. The photo selection process. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686534720-SPWEDDY2YGPGHZE5ELLR/image-asset.jpeg Home Campaign Visuals Provided art direction for the various product lines and concepts. Campaign showcased a fun and irreverent approach to healthy beauty. https://www.hbadri.com/home-1/honest monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561687051683-QGKFX7R8X5QV6NSQ5R7A/image-asset.jpeg Home Real ingredients shot on a real bottle. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686973557-1818584FOQOSBQPB4A6S/HBadri_Honest_3.jpg Home Brand Extensions Created original concept and provided photo shoot art direction with fashion still life photographer, Craig Cutler. The widely successful campaign extended further into the Honest Kids product line. Characters made of product and the natural fruit ingredients create the iconic posters for the brand extension. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686948118-MVPAEO2DE72R98ENH509/HBadri_Honest_2.jpg Home Point of Sale Created layouts for the various POS displays. Large graphics on a natural wooden frame with minimal black shelving showcases the product in a simple graphic way in stores and C-stores around the country. Dynamic OOH Media extended beyond billboards in the Coca-Cola network. Artists were recruited to paint the brand’s graphic in key cities around the U.S. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561687004332-TK551WDZ77W87331EJN8/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561687029153-HOPLKV54AE1PK1ST8U7S/HBadri_Honest_5.jpg Home Outdoor Created layouts featured on billboards in the Coca-Cola network nationwide. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561686899923-OVMU9PTWYKCJD3GIQ6ZW/HBadri_Honest_1.jpg Home Campaign Visuals Provided photo shoot art direction with fashion still life photographer, Craig Cutler. Stunning product with natural ingredients against a white background creates an iconic and modern visual for the brand. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1561687073556-GV36LNU5DLXMK8BKME9J/image-asset.jpeg Home Real everything. https://www.hbadri.com/home-1/fuze monthly 0.5 2024-01-21 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415621812-9PPX6G9BNNMJHTYEI7NC/image-asset.jpeg Home Scouting for locations in Maui. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415510289-D6RB2RXX6AO1A71Z1E5K/HBadri_Fuze_4.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415399711-GQO8XUMABQUM5WGBUA6T/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415654307-937PD2PCMJBN0R2O9ZOV/HBadri_Fuze_BTS2.jpg Home Worked with the legendary photographer, Bill Abranowicz in a beautiful location.. a real dream production. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415587865-GRC44KT5SULYGORZWCSC/HBadri_Fuze_Alt3.jpg Home TV Spot Provided on-set art direction for the TV spot while working with a 20,000 fps Phantom camera. Lasers and liquid splashes all lit by lighting 5x brighter than the sun. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415825985-K00UNSAPGGYRZX0WAZO6/HBadri_Fuze_AltBTS2.jpg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415339369-663GT4V9RFGY2LWRQHOZ/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415537016-A1SCLASJ11HR3TMAVD30/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415796571-2TIZGCKFPMIRJ3MQFU1B/HBadri_Fuze_AltBTS1.jpg Home Worked with fashion still life photographer Koichiro Doi to capture heroic Fuze products with dynamic ingredients. https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415563707-M0MAKY8I5XA5IPBYDLZV/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/1563415284543-K088ZHEMND57S5L7QN7H/image-asset.jpeg Home https://www.hbadri.com/about daily 0.75 2016-02-22 https://images.squarespace-cdn.com/content/v1/569ffecc1115e06c55c710fd/1454707522754-355DZ5531IXIHBCVH7TR/20150708-032A4106-Edit.jpg About https://www.hbadri.com/about-1 daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5d12d42d0416b20001a77752/84ead937-a174-4fbd-87f2-feb75ca98974/HBadri_PicRev.jpg About https://www.hbadri.com/contact daily 0.75 2024-01-20